The wizard behind the curtain
One person who builds the site, writes the content, shoots the tours, and answers the phone. No account managers, no hand-offs.
What I actually do
I hand-code websites (the site you're reading is the same stack I sell), do SEO the boring-but-working way, and specialize in the new thing most marketers haven't caught up to: getting agents cited in AI answers on ChatGPT, Perplexity, and Google AI Overviews. I'm also a registered IDX vendor, which in plain terms means I can put a live home search on your site. Your clients browse real MLS listings on your personal Zillow, and every lead lands in your inbox instead of a portal's. On the ground, I shoot interactive 360 tours on the Insta360 X5, the current real-estate workhorse camera.
Why realtors?
Because the gap is enormous. Only about 5% of agents generate their own internet leads; the other 95% rent leads from portals that resell their own clients back to them. An agent with a fast site, real local SEO, and AI-search visibility isn't competing with the other agents in their market. They're playing a different game entirely. I like being the unfair advantage.
Why "performance-based"?
Most marketing agencies charge realtors $2,000-$5,000 a month whether anything happens or not. That model works great for agencies and terribly for agents. I flipped it: I get paid when you get results. It keeps me honest, it keeps the work sharp, and it means the agents I work with never have to wonder whether the retainer is earning its keep.
"Marketing that pays for itself isn't a slogan. It's the only kind worth selling." (Teddy Wizard, founder of Teddy Wizard LLC)
Where this started
From around 2018 to 2020 I was a hosting agent at GoDaddy, on the technical side of the phones: WordPress, hosting, security, and a few thousand conversations with small business owners trying to get found online. I was good at it. I sold more WordPress services, hosting, and security than anyone around me, which won me a Costco shopping spree I still count as a career highlight.
I also trained under Joshua Osborn and his crew of marketers, where the job stopped being "fix the website" and started being "grow the business." That group rewired how I think: traffic, conversion, and follow-through, not just uptime.
Here's the twist: selling that much WordPress is exactly why I don't build on it. I know firsthand what template sites do well and where they hit the ceiling: speed, search, and standing out. Teddy Wizard exists on the other side of that ceiling.
The QA mindset
Before marketing, I spent years in quality assurance for IoT property automation: smart locks, thermostats, the systems that decide whether someone gets into their home. QA rewires you. You stop trusting what the ticket says and start testing what actually happens. I run marketing the same way: measure what actually produces leads, verify it, and cut what doesn't.
I also just like building things. A Japanese-learning arcade game, a real-time leftover tracker my household actually uses, a release auditor for QA teams. Every experiment in the lab sharpens the client work. And it's come full circle: I now install and configure the smart home gear I spent years testing, including self-guided tour setups for listings.